T.H.C.

Senior Life-Sciences Marketing & Advertising Leader …

Senior marketing leader accomplished at building Rx and OTC leadership brands in established and emerging categories, both domestically and internationally.  Able to generate substantial cost savings by establishing dynamic and superior marketing support infrastructure and best-in-class agency management capabilities.  Proven expertise in the following areas:

  • Strategic planning – products & markets
  • Brand positioning
  • Corporate advertising
  • Agency selection, evaluation, management
  • DTC / OTC marketing
  • Global product marketing
  • Marketing support infrastructure
  • B2B business development
  • 2 Years as President of boutique marketing consulting firm
  • 13 Years at Bristol-Myers Squibb as Vice President of Global Consumer Medicine, Rx Consumer Marketing and Advertising & Marketing Services
  • 3 Years as Vice President of boutique healthcare marketing consulting firm
  • 14 Years at Johnson & Johnson in various positions, including several years as Group Product Director
  • M.B.A. with distinction from University of Michigan, Ann Arbor, MI
  • B.S. in Pharmacy from University of Michigan, Ann Arbor, MI

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